03 Oct 2013

What do you think of when you think “brand”? Too often we misuse the term brand and branding. Ask around. Ask your coworkers. How did they define your company’s brand? There is always a lot of confusion as to what a brand is that it is easiest to begin…

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15 Aug 2013

I came across this quote the other day while doing some research for a post, and rather than write that post, I felt discussing this would be better, and perhaps even more relevant. It is easy in business and life to get caught up in the frantic pace of…

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22 Jul 2013

Almost everyone is engaged in some type of competition, whether it is an athletic competition or simply a ‘may the best man win’ competition.  Regardless of what type of competition you are in, it is important to keep an eye on the competitor.  During these times, learning as much…

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06 Jun 2013

A recent post I read on Duct Tape Marketing, spoke to a strategy that we have employed with great success. It is, as they suggest an underutilized strategy that can really pay off. It is particularly powerful for a small business with limited marketing dollars. The basic idea is…

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22 Apr 2013

I mentioned in a recent post that we were asked several questions by one of our customers as part of an annual review they conduct with all their vendors. They asked us some great questions that are a good point of discussion and questions every business should ask regularly….

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27 Mar 2013

As a teen of the late 80’s/early 90’s I have a love hate relationship with neon. I fondly look back on the days of yesteryear and all the great memories. However, I shudder at the thought of some of the ridiculous styles and clothing I used to wear. One…

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18 Feb 2013

One thing that is often overlooked when designing a new product or promotional item is the presentation or packaging. Product packaging has tremendous power to grab our attention and even increase our likelihood to buy the product over other, similar offerings. In fact, it is one of the most…

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05 Nov 2012

We have the opportunity to work with a lot of great companies. Among them is Nu Skin, who recently completed a highly successful North America Convention where thousands of Nu Skin distributor entrepreneurs gathered. Nu Skin selected VOX Marketing to provide much of their branded offerings this year, from…

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19 Sep 2012

Raise your hand if you have ever received a branded shirt that you wore once before relegating it to hanging in your closet next to your sports jersey that you swear you will wear once it fits again. Not a lot of traction or impressions were gained from that…

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16 Jul 2012

Corporate events are an exciting time filled with people excited about your company, which equals… OPPORTUNITY. First, for the purposes of this post, a corporate event is defined as an event or convention specific to your company. An event centered about your company. This is not to be confused with a trade…

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