07 Jan 2014

A few years ago I heard Nido Qubein, the CEO of Great Harvest Bread speak about business strategy. Near the end of his talk he promised us one tidbit that was the key to building such a massively successful company. As the audience listened attentively he revealed the secret…

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13 Dec 2013

With renewed marketing budgets for 2014 marketers are exploring options to get the biggest return on their investment. But even with extremely limited budgets and no marketing department whatsoever, businesses can still leverage one often misunderstood and very underutilized marketing tool; promotional products. In order to highlight the reasons…

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03 Oct 2013

What do you think of when you think “brand”? Too often we misuse the term brand and branding. Ask around. Ask your coworkers. How did they define your company’s brand? There is always a lot of confusion as to what a brand is that it is easiest to begin…

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22 Jul 2013

Almost everyone is engaged in some type of competition, whether it is an athletic competition or simply a ‘may the best man win’ competition.  Regardless of what type of competition you are in, it is important to keep an eye on the competitor.  During these times, learning as much…

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06 Jun 2013

A recent post I read on Duct Tape Marketing, spoke to a strategy that we have employed with great success. It is, as they suggest an underutilized strategy that can really pay off. It is particularly powerful for a small business with limited marketing dollars. The basic idea is…

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22 Apr 2013

I mentioned in a recent post that we were asked several questions by one of our customers as part of an annual review they conduct with all their vendors. They asked us some great questions that are a good point of discussion and questions every business should ask regularly….

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08 Apr 2013

I mentioned in a recent post, 4 Questions to Ask Yourself to Make Sure You Are Staying Ahead of the Competition, that we were asked questions by one of our customers as part of an annual review they conduct with all their vendors. They asked us some great questions that…

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18 Mar 2013

This last week I received an “assignment” from a customer (Company X) to qualify our business relationship. This happens each year and is not unexpected; in fact, I would call it a best practice on their part. The purpose of which is to ensure that they are being dealt…

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18 Feb 2013

One thing that is often overlooked when designing a new product or promotional item is the presentation or packaging. Product packaging has tremendous power to grab our attention and even increase our likelihood to buy the product over other, similar offerings. In fact, it is one of the most…

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23 Jan 2013

Business Skills:       Computer Literate       Team Oriented Leader       Can See the Future Better hire that guy! I think we can all agree that in business it is important to stay at the forefront of your customer’s mind…always.  But how do you…

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