07 Jan 2014

A few years ago I heard Nido Qubein, the CEO of Great Harvest Bread speak about business strategy. Near the end of his talk he promised us one tidbit that was the key to building such a massively successful company. As the audience listened attentively he revealed the secret…

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13 Dec 2013

With renewed marketing budgets for 2014 marketers are exploring options to get the biggest return on their investment. But even with extremely limited budgets and no marketing department whatsoever, businesses can still leverage one often misunderstood and very underutilized marketing tool; promotional products. In order to highlight the reasons…

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06 Jun 2013

A recent post I read on Duct Tape Marketing, spoke to a strategy that we have employed with great success. It is, as they suggest an underutilized strategy that can really pay off. It is particularly powerful for a small business with limited marketing dollars. The basic idea is…

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14 May 2013

Summer is quickly approaching and a change in season is a great time to take advantage of themed promotional products.  The warmth of the summer sun brings people outdoors and together which is a great situation to creatively promote your brand to the masses. Here are 10 great summer…

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22 Apr 2013

I mentioned in a recent post that we were asked several questions by one of our customers as part of an annual review they conduct with all their vendors. They asked us some great questions that are a good point of discussion and questions every business should ask regularly….

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08 Apr 2013

I mentioned in a recent post, 4 Questions to Ask Yourself to Make Sure You Are Staying Ahead of the Competition, that we were asked questions by one of our customers as part of an annual review they conduct with all their vendors. They asked us some great questions that…

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27 Mar 2013

As a teen of the late 80’s/early 90’s I have a love hate relationship with neon. I fondly look back on the days of yesteryear and all the great memories. However, I shudder at the thought of some of the ridiculous styles and clothing I used to wear. One…

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18 Mar 2013

This last week I received an “assignment” from a customer (Company X) to qualify our business relationship. This happens each year and is not unexpected; in fact, I would call it a best practice on their part. The purpose of which is to ensure that they are being dealt…

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18 Feb 2013

One thing that is often overlooked when designing a new product or promotional item is the presentation or packaging. Product packaging has tremendous power to grab our attention and even increase our likelihood to buy the product over other, similar offerings. In fact, it is one of the most…

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23 Jan 2013

Business Skills:       Computer Literate       Team Oriented Leader       Can See the Future Better hire that guy! I think we can all agree that in business it is important to stay at the forefront of your customer’s mind…always.  But how do you…

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