07 Jan 2014

A few years ago I heard Nido Qubein, the CEO of Great Harvest Bread speak about business strategy. Near the end of his talk he promised us one tidbit that was the key to building such a massively successful company. As the audience listened attentively he revealed the secret…

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03 Oct 2013

What do you think of when you think “brand”? Too often we misuse the term brand and branding. Ask around. Ask your coworkers. How did they define your company’s brand? There is always a lot of confusion as to what a brand is that it is easiest to begin…

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22 Jul 2013

Almost everyone is engaged in some type of competition, whether it is an athletic competition or simply a ‘may the best man win’ competition.  Regardless of what type of competition you are in, it is important to keep an eye on the competitor.  During these times, learning as much…

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06 Jun 2013

A recent post I read on Duct Tape Marketing, spoke to a strategy that we have employed with great success. It is, as they suggest an underutilized strategy that can really pay off. It is particularly powerful for a small business with limited marketing dollars. The basic idea is…

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14 May 2013

Summer is quickly approaching and a change in season is a great time to take advantage of themed promotional products.  The warmth of the summer sun brings people outdoors and together which is a great situation to creatively promote your brand to the masses. Here are 10 great summer…

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18 Mar 2013

This last week I received an “assignment” from a customer (Company X) to qualify our business relationship. This happens each year and is not unexpected; in fact, I would call it a best practice on their part. The purpose of which is to ensure that they are being dealt…

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23 Jan 2013

Business Skills:       Computer Literate       Team Oriented Leader       Can See the Future Better hire that guy! I think we can all agree that in business it is important to stay at the forefront of your customer’s mind…always.  But how do you…

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19 Nov 2012

The holidays are here. You can’t put it off any longer. It is time to decide what, if anything, you will be giving your clients, employees and co-workers to express your appreciation of them. You can’t go wrong with our hand-picked list of branded products perfect for the occasion….

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05 Nov 2012

We have the opportunity to work with a lot of great companies. Among them is Nu Skin, who recently completed a highly successful North America Convention where thousands of Nu Skin distributor entrepreneurs gathered. Nu Skin selected VOX Marketing to provide much of their branded offerings this year, from…

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09 Oct 2012

You might be considering getting some promotional products for your company, but are still sitting on the fence wondering if they are worth the investment. Will they net me a return? Are they effective? Believe it or not these small investments can provide a significant lift for your business….

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