Social Indebtedness – How to Win at Tradeshows in 2020
A few years ago I heard Nido Qubein, the CEO of Great Harvest Bread speak about business strategy. Near the end of his talk, he promised us one tidbit that was the key to building such a massively successful company. As the audience listened attentively he revealed the secret to his thriving multi-million dollar business, […]
5 Things a Brand is Not
What do you think of when you think “brand”? Too often we misuse the term brand and branding. Ask around. Ask your coworkers. How did they define your company’s brand? There is always a lot of confusion as to what a brand is that it is easiest to begin with what a brand is not.
Give Stuff Away! It Works!
A recent post I read on Duct Tape Marketing, spoke to a strategy that we have employed with great success. It is, as they suggest an underutilized strategy that can really pay off. It is particularly powerful for a small business with limited marketing dollars. The basic idea is to partner with other businesses to […]