What do you think of when you think “brand”? Too often we misuse the term brand and branding. Ask around. Ask your coworkers. How did they define your company’s brand? There is always a lot of confusion as to what a brand is that it is easiest to begin with what a brand is not.
I came across this quote the other day while doing some research for a post, and rather than write that post, I felt discussing this would be better, and perhaps even more relevant. It is easy in business and life to get caught up in the frantic pace of day to day task lists, meetings, […]