Social Indebtedness – How to Win at Tradeshows and in Business
A few years ago I heard Nido Qubein, the CEO of Great Harvest Bread speak about business strategy. Near the end of his talk he promised us one tidbit that was the key to building such a massively successful company. As the audience listened attentively he revealed the secret to his thriving multi-million dollar business, […]
5 Reasons Every Business Needs Promotional Products in 2014
With renewed marketing budgets for 2014 marketers are exploring options to get the biggest return on their investment. But even with extremely limited budgets and no marketing department whatsoever, businesses can still leverage one often misunderstood and very underutilized marketing tool; promotional products. In order to highlight the reasons you should use promotional products we’ve […]
5 Things a Brand is Not
What do you think of when you think “brand”? Too often we misuse the term brand and branding. Ask around. Ask your coworkers. How did they define your company’s brand? There is always a lot of confusion as to what a brand is that it is easiest to begin with what a brand is not.
Success? How do you define it?
I came across this quote the other day while doing some research for a post, and rather than write that post, I felt discussing this would be better, and perhaps even more relevant. It is easy in business and life to get caught up in the frantic pace of day to day task lists, meetings, […]
Competition is a Great Teacher
Almost everyone is engaged in some type of competition, whether it is an athletic competition or simply a ‘may the best man win’ competition. Regardless of what type of competition you are in, it is important to keep an eye on the competitor. During these times, learning as much as you can about the opponent […]
Give Stuff Away! It Works!
A recent post I read on Duct Tape Marketing, spoke to a strategy that we have employed with great success. It is, as they suggest an underutilized strategy that can really pay off. It is particularly powerful for a small business with limited marketing dollars. The basic idea is to partner with other businesses to […]
10 Summer-centric Promotional Items
Summer is quickly approaching and a change in season is a great time to take advantage of themed promotional products. The warmth of the summer sun brings people outdoors and together which is a great situation to creatively promote your brand to the masses. Here are 10 great summer products that will keep you in […]
4 Questions Part 3: It gets crazy…behind the scenes
I mentioned in a recent post that we were asked several questions by one of our customers as part of an annual review they conduct with all their vendors. They asked us some great questions that are a good point of discussion and questions every business should ask regularly. To catch up, you can read […]
4 Questions Parts 1 & 2: Top Promotional Product Trends for 2013
I mentioned in a recent post, 4 Questions to Ask Yourself to Make Sure You Are Staying Ahead of the Competition, that we were asked questions by one of our customers as part of an annual review they conduct with all their vendors. They asked us some great questions that are a good point of discussion […]
Trend Alert: Neon is making a comeback
As a teen of the late 80’s/early 90’s I have a love hate relationship with neon. I fondly look back on the days of yesteryear and all the great memories. However, I shudder at the thought of some of the ridiculous styles and clothing I used to wear. One of the staples of that time […]