A few years ago I heard Nido Qubein, the CEO of Great Harvest Bread speak about business strategy. Near the end of his talk he promised us one tidbit that was the key to building such a massively successful company….
Read More ›With renewed marketing budgets for 2014 marketers are exploring options to get the biggest return on their investment. But even with extremely limited budgets and no marketing department whatsoever, businesses can still leverage one often misunderstood and very underutilized marketing…
Read More ›What do you think of when you think “brand”? Too often we misuse the term brand and branding. Ask around. Ask your coworkers. How did they define your company’s brand? There is always a lot of confusion as to what…
Read More ›I came across this quote the other day while doing some research for a post, and rather than write that post, I felt discussing this would be better, and perhaps even more relevant. It is easy in business and life…
Read More ›Almost everyone is engaged in some type of competition, whether it is an athletic competition or simply a ‘may the best man win’ competition. Regardless of what type of competition you are in, it is important to keep an eye…
Read More ›A recent post I read on Duct Tape Marketing, spoke to a strategy that we have employed with great success. It is, as they suggest an underutilized strategy that can really pay off. It is particularly powerful for a small…
Read More ›Summer is quickly approaching and a change in season is a great time to take advantage of themed promotional products. The warmth of the summer sun brings people outdoors and together which is a great situation to creatively promote your…
Read More ›I mentioned in a recent post that we were asked several questions by one of our customers as part of an annual review they conduct with all their vendors. They asked us some great questions that are a good point…
Read More ›I mentioned in a recent post, 4 Questions to Ask Yourself to Make Sure You Are Staying Ahead of the Competition, that we were asked questions by one of our customers as part of an annual review they conduct with all…
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