New Hire Welcome Boxes: Kickstarting Your Company Culture

What’s your most important business asset? Is it your product? Your proprietary software? Customer service? Distribution network? Trademarks? Brand? Physical locations? Intellectual property? While all of these assets (and many more) are certainly valuable, your most valuable asset is your human capital—the men and women who make your business great. But, if you’re reading this […]

Ordering Custom Ink Hats? 3 Reasons VOX MG Does Better

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One of the most important principles in marketing is brand equity, or the popularity and visible reach of your brand. To build up your brand equity, you may have been considering ordering some Custom Ink hats. Before you do that, consider a few important points. What Is Brand Equity? One of the basic ways to […]

Social Indebtedness – How to Win at Tradeshows in 2020

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A few years ago I heard Nido Qubein, the CEO of Great Harvest Bread speak about business strategy. Near the end of his talk, he promised us one tidbit that was the key to building such a massively successful company. As the audience listened attentively he revealed the secret to his thriving multi-million dollar business, […]

5 Reasons Every Business Needs Promotional Products in 2020

With renewed marketing budgets for 2014 marketers are exploring options to get the biggest return on their investment. But even with extremely limited budgets and no marketing department whatsoever, businesses can still leverage one often misunderstood and very underutilized marketing tool; promotional products. In order to highlight the reasons you should use promotional products we’ve […]

5 Things a Brand is Not

What do you think of when you think “brand”? Too often we misuse the term brand and branding. Ask around. Ask your coworkers. How did they define your company’s brand? There is always a lot of confusion as to what a brand is that it is easiest to begin with what a brand is not.

Competition is a Great Teacher

Almost everyone is engaged in some type of competition, whether it is an athletic competition or simply a ‘may the best man win’ competition.  Regardless of what type of competition you are in, it is important to keep an eye on the competitor.  During these times, learning as much as you can about the opponent […]

Give Stuff Away! It Works!

A recent post I read on Duct Tape Marketing, spoke to a strategy that we have employed with great success. It is, as they suggest an underutilized strategy that can really pay off. It is particularly powerful for a small business with limited marketing dollars. The basic idea is to partner with other businesses to […]

4 Questions Part 3: It gets crazy…behind the scenes

I mentioned in a recent post that we were asked several questions by one of our customers as part of an annual review they conduct with all their vendors. They asked us some great questions that are a good point of discussion and questions every business should ask regularly. To catch up, you can read […]

4 Questions Parts 1 & 2: Top Promotional Product Trends for 2020

I mentioned in a recent post, 4 Questions to Ask Yourself to Make Sure You Are Staying Ahead of the Competition, that we were asked  questions by one of our customers as part of an annual review they conduct with all their vendors. They asked us some great questions that are a good point of […]