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5 Things a Brand is Not

What do you think of when you think “brand”? Too often we misuse the term brand and branding. Ask around. Ask your coworkers. How did they define your company’s brand? There is always a lot of confusion as to what…

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Competition is a Great Teacher

Almost everyone is engaged in some type of competition, whether it is an athletic competition or simply a ‘may the best man win’ competition.  Regardless of what type of competition you are in, it is important to keep an eye…

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