The world of online marketing has changed greatly in recent years. With the rise of short video platforms like TikTok and Instagram, marketing videos have evolved. What can you do to make sure your business’s content keeps up with the ever changing video platforms? One of the best ways to do this in 2021 is to create short, powerful product videos.
KEEP IT SHORT AND SWEET
When creating a product video for your business, make sure to keep your video brief and to the point. People will scroll past your video if it is drawn out or too long. A 10 second video with eye catching shots will always be better than a 60 second video of you explaining why your product is the best.
A good format to follow is the hero shot format. This format uses the second half of your video for a longer shot that highlights your entire product and then using the first half of the video for quick shots highlighting the best details of your product. For example, if you used this format on a 10 second video, you would spend the last 5 seconds of your video with a hero shot of your product and then the first 5 seconds would be for 2-3 quick shots of your product.
SHOOTING YOUR VIDEO
Now you need to decide how you want your video to look and feel. Keep your video modern by using a minimalistic style. Just have a simple colored background and your product to create an eye catching modern aesthetic. You can achieve this look by using colored construction paper for your backdrop.
Then have a model or mannequin show off your product in front of this background. If you don’t have access to a model or mannequin you can create a floating effect by hanging up your item using something like a fishing line or string and then removing the wire in editing.
EDITING YOUR VIDEO
The most important part of editing your video is your choice of music. Pick an upbeat and catchy song to help grab an audience’s attention. Edit your video to the beat of the music. If you cut between your shots along with the rhythm of the song your video will have a flow that makes it enjoyable to watch.