The Promotional Products Association Industry (PPAI) conducted a study to find out how people use promotional products in their marketing. The association included the findings in its 2010 Promotional Products Fact Sheet, which it distributed at the 2011 PPAI Expo.
Here are the top 10 uses:
- Brand awareness
- New customer/account generation
- Dealer/distributor programs
- Public relations
- Employee relations and events
- Not-for-profit programs
- New product/service introduction
- Employee service awards
- Customer referrals
How do YOU use them?
With every business being unique, I’d like to hear what has worked for you and your business.